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Whoohw : why & how out-of-home makes the difference

Published at 21:16AM, April 1 2015

JCDecaux, Clear Channel and GfK Panel publish Whoohw 2.0, the second edition of examination of the results of out-of-home advertising for FMCG products.

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OOH Effectiveness Meta Analysis

Published at 11:54AM, April 1 2015

A Brandscience-study about the effectiveness of outdoor in Europe by Sally Dickerson, Global CEO at BrandScience.

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