Initiative, DDB Brussels & Rapport crowned with Gold for Ikea ‘IKEA Stores Opening Mons & Hasselt’ in Planning ...View more
Creativity, data and technology in Out-of-home in the digital world. Don’t miss the train!...View more
The OOH Kings jury has gathered and shortlisted the final 11 campaigns for the OOH Kings of Efficiency & Planning....View more
Deadline extended to 13/03 Ultimate chance to go to the Cannes Lions Festival!...View more
DDB Brussels crowned with Gold for the Out-of-the-box ‘IKEA Stores Opening Mons & Hasselt’ campaign...View more
The OOH Kings jury has gathered and shortlisted the final 9 campaigns for the OOH King of Creativity...View more
Clear Channel and JCDecaux announce the OOH Kings jury members: professionals from creative and media agencies, OOH agencies and advert...View more
For the second year in a row, Clear Channel and JCDecaux have joined forces to promote the world of OOH and its benefits to the Belgian ma...View more
The OOH Summit takes place on 20/04/2017 at the Event Lounge in Brussels and celebrates OOH. After a mind-opening session with inspiring OOH specialists, the Awards ceremony will crown the OOH King of Planning and the OOH Kings of Efficiency
Try to convince the jury! How did OOH make the difference in terms of media planning of the campaign ?
Try to convince the jury! How did OOH make the difference in terms of efficiency of the campaign ?
AUDI City Lights
DDB Brussels Romain Felix and Jonathan BenoisView movie
The adaptive headlights, normally found in the new Audi A4, were integrated into a 210 m² billboard. The lights followed pedestrians and made it safer for them to cross the busy streets around the billboard. This campaign with a high stunt level managed to grab and keep the attention. Both in real life as online, where a video of the action racked up a lot of impressions.
DDB Brussels and Initiative
The goal of this campaign was to inspire prospective clients and show them that IKEA’s products were nice and fun to use but also could easily fit into a sustainable life. Results prove that the poster’s layout, on one hand, was efficient to communicate Ikea’s message towards its prospects, and, on the other hand, has had a real sales impact. This campaign also received a Silver OOH King Award in the Creativity category.
Ab InBev CUBANISTO End Of Year
Vizeum and Posterscope
A particularly punchy Out-of-the-box campaign : giant billboards were hung in the main cities of Belgium and in particular Brussels … with a hint of interactivity! Technology increased impact: people passing by could change the mask colour (the brand’s icon) by sending a tweet.
Head of Adverstising Renault Belgique Luxembourg.
Currently Head of Advertising for Renault and Dacia, Aline has had the chance to work within this big organization for the past 10 year being in charge of various programs in the marketing department. Being in charge of advertising is an incredible job that combines creativity and down to earth reality. This job is in constant evolution. Communication channels changed through time: when she stared there was no Instagram, nor retargeting nor Snapshat! Consumers have changed as well. They are more demanding and our role is to find messages that touch them at hart.
Marketing Director Hypermarkets at Carrefour Belgium
Frank worked at Unilever for more than five years in several positions in Branding and Consumer and Marketing Insight. He joined MasterCard in January 2008 as Marketing Manager for 4 years. He is now responsible for all marketing activities for the Carrefour Hypermarkets in Belgium.
Founding Partner and Creative Director at mortierbrigade
Joost is Founding Partner and Creative Director at mortierbrigade. Together with his three partners he founded the agency 12 years ago and in that period they won more than 250 national and international awards, with more than 30 lions, of which one Titanium, 6 consecutive Effie awards and 3 Grand Prix at Eurobest. Joost is responsible for clients like STIB/MIVB, De Standaard, Radio 1, Lampiris, Bicky and VPRO. When he’s not in the agency, he’s having fun with his four children.
Creative Director at DDB Brussels
Odin started as art director at Base Design (New York) and was one of the driving forces behind Boondoggle Amsterdam. At age 25 he became creative director at Boondoggle. With success, for 2,5 years. He was mainly responsible for De Morgen and Studio Brussel. He also worked on Belfius Bank and handled the international contacts for Maxi-Cosi. Last summer, he joined DDB Brussels as co-creative director.
CEO at MEC Belgium
Marketer at heart, having held various marketing positions with advertisers such as TPG Post Group, Spadel, Ac Nieslen, Colgate-Palmolive, Thierry Brynaert has a rather unusual profile from other media agencies CEO’s. He joined MEC / GroupM in 2007 as Head of MediaLab. After this, he held the function of Head of Trading in 2010, to become CEO of the agency in September 2015. His main challenge consisted of transforming the company on three levels : the employees, their functions and the processes, in order not to only implement a digital strategy but to fundamentally reshape the agency in a world increasingly digital.
Tom Van Hoof
General Manager at Initiative
Tom has more than 25 years experience in the marketing-, communication-, web- and media agencies. He’s been Client Service Director at JWT Dialogue, Group Account Director at Publicis, Account Director at LDV. He joined Initiative in 2012. Since early 2016 he’s been assuming the position of General Manager at Initiative.
Thomas De Greef
Commercial Director at Kinetic Belgium
Thomas is passionate about OOH Media & Innovation Activist. He is working as Commercial Director at Kinetic Belgium.